Oh, hello!

Be yourself; Everyone else is already taken.

— Oscar Wilde.

Have you ever set a goal for yourself, and tried really hard not to tell yourself you can’t do it? The mind is a powerful thing, and you can’t let your negative thoughts taint your potential.

My name is Laurie, and I set a goal for myself for 2019. In October 2018, I started my IG account focusing just on my cosmetic tattooing procedures. I told myself 5000 followers by the end of 2019. I had to rethink everything i knew about social media, and what I thought of how things worked. I had to read articles, talk to pros, ask questions. experiment… I had to EVOLVE.

If you don’t know who I am, here’s a quick overview: I’m the owner of Bare Essentials, and I started my business 10 years ago in 2009 out of my apartment in Uptown Waterloo. I started out just waxing, and little by little expanded my service repertoire to include threading, laser, electrolysis, microdermabrasion, and eventually cosmetic tattooing. Little known fact: I’m a university graduate, and have my degree in Design from York University. I was a pretty good artist — studied charcoal, watercolour, acrylic, oil… not too shabby! I started my business as a side hustle to make money while my main hustle (my freelance design business) was growing. One grew faster than the other, and the rest is history. I’ve been using my fine arts skills to put my mark on peoples’ faces since 2016, and I FREAKING love what I do.

When I came home from my first microblading course, I was so fired up to learn more. I started looking at facebook for groups, instagram for accounts to follow, suppliers to find the best rates for all of the things I’d need for my services… Peter, my hubby, says — you just took a course, why would you need another course? [Insert hysterical laughter here — cause you know what happens next, right?]

Since that first course, I think i’ve spent as much if not more on my PMU (permanent makeup) education than my UNIVERSITY degree. I just couldn’t get enough. I was thirsty for more knowledge. I also realized soon after my first few clients that I had a crap-ton more to learn. Like, unbelievable how much more I needed to know. The beauty industry is CRAZY, and there is always something new to learn about! It’s hard to keep tabs on all the new trends, or make sense of them and determine if it’s something you want to try…So I started this blog, not just to add to my never-ending list of things that require my attention, but to connect with YOU and talk about all things beauty! Beauty trends, fashion tips, boss life, mom life, or just life in general. Also, somehow (and I’m not sure why), apparently I’m interesting and people want to hear what I have to say!

If you’ve stuck with me this far, I’d love to hear your voice! Comment below, and let me know how long you’ve been with me — how do i know you? Have we met? How long have you been a part of my circle? And don’t just read this and not comment. Let’s engage in conversation!

xo – laurie

2 thoughts on “Oh, hello!

  1. Enjoyed reading this, learning more about you and the experiences you’ve had! Appreciate your honesty and am looking forward to learning more about the work you do, including my microblading and lash lift and tint tomorrow 😊

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